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Naked Truth No.38 by Gabrielle Gessner

 

Well hello there WODUP FAM! It’s been a while. I’m baffled to think that this is my first blog of 2019. Is it just me or did I blink and now it's February? *insert head shake & eye roll*

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Any who, we've had a lot going on behind the scenes here at HQ with a few little/biggish projects of various sorts going down. So here's the edited version to keep you in the loop, get you all excited and keep the momentum flowing.

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But first, I want to share some concepts we're focusing on this year. We're taking things back to basics. Because we know basic is sustainable. (More on that later)....but what do we mean by that exactly? Well if you've just joined in on our journey you’ll probably already have a good idea on what our objectives are heading forward. But in case you're still scratching your head then here is our mission in a nut shell.

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“We believe that not all performance is equal. And by promoting the benefits of positivity and awareness, we're giving you the ability to ensure the last thing you'll ever need to worry about is your clothing stacking up.”

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To make things crystal clear, we produce sustainable performance clothing that is composed of materials that are either biodegradable or recycled. And ethically made. We're super proud of these facts all on their own. And it's no secret we're all about making fitness fashion circular. But, we're not burying our head in the sand here. There is so much more to living sustainably than the recycled fit kit you throw on every day. It really is a lifestyle and we're here to give you more tools to see you on your sustainable path. You know, Do Good. Be Good?

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We're so passionate about our cause to help you create a more sustainable lifestyle, save the planet and educate you guys on a more ‘sustainably complete’ scale, that we've teamed up with a like minded company to bring you something so epic I can hardly contain my excitement. Eeek! I mean, without bragging (ok so I’m bragging), we know our product is epic in terms of performance, the fit and the quality and feel of our fabrics. So no, we're not teaming up with another activewear brand.

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But what if I told you we're bringing you a custom built fitness program? Designed specifically for a sustainably conscious guy or gal with any fitness level entry. A 6 week program that doesn't require ‘flogging' yourself, will grow with you and will ignite a more sustainable mindset for long term growth. Both physically and mentally. A program that includes a little bit of everything and is different every single day. Can I get an AMEN?

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I’ve personally tried and tested their programming. "and the programming truly honour’s the universal methodology to functional strength and aesthetics."
I even requested certain fundamentals to be included in this custom program because it's important to both brands that we develop something for everyone. Because that's sustainable right? I can confidently say that there's no need to be deterred if you're just starting out on your sustainable fitness journey. But, for the person who wants to enhance their fitness and get a better understanding of how the body works then I urge you to challenge yourself. Partner up or go alone if that’s your thing. Either way you won't lose interest. What you will get are results. So be warned.

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I don't know about you, but if I’m telling the naked truth, then I have had zero motivation to train. I need this more than ever to wipe away the little bit of guilt I’ve experienced with my own personal fitness journey in January. I am all about ‘living my brand’ as our collaboration company personifies. *wink wink*

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No more hints for now... ok one more. It's all due to be released on the 15th of February. With an official launch date of the 1st of March so we can all get this party started together.

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So here's to getting excited about taking sustainability next level! Who's in? Meeee! Let's do this!

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Ps. Keep your eyes peeled for early bird incentives.
Pss. But there's more...
Gab G x

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